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Rental as the Secret to Successful Fashion

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Rental as the Secret to Successful Fashion
It wasn’t until a few years ago that renting clothing became an ideal option for individuals searching for clothing for various events. Many women preferred the option of purchasing the item as they were able to feel and inspect the clothes before purchasing and also own the clothing themselves. However, over the past few years the benefits of renting clothing have grown immensely. Renting has become an amazing way for individuals to find an outfit of the highest quality that suits them from a range of available choices, that are still affordable and have the added benefit of being more environmentally friendly than buying the clothing.

Organisations such as Rent the Runway in America have been paving the way for renting to be at the forefront of all fashion in the years to come. Renting clothing aims to fix the problems of spending money on new clothes each week for different events by equipping people with the opportunity to rent high quality garments for less than their retail prices for the event and then return it. This saves many people the money that it costs to purchase new clothes constantly and it helps to declutter wardrobes that are full of clothes that we won’t ever wear again. As Co-Founders of Rent the Runway Jennifer Hyman and Jennifer Fleiss, have said, “we’ve spent a lot of time and money on our clothes, but never had what we wanted. The result? A closet full of clothes and nothing to wear!” The struggle can be frustrating for many women as they try to find a stylish outfit for an event, but also one that won’t just end up sitting in their closet for years not being worn again.

Organisations that offer renting services for clothing aim to fulfil the need and desire of women to have something new but something that is also cost-effective and flattering when they wear it. It is here that renting organisations such as Rent the Runway have built their foundation, finding ways to make "women feel empowered and self-confident every single day”. These organisations support women to help them find high quality, designer clothes that they can rent at a price that is affordable and then return once they have finished with it.

Other than being more affordable for women and helping them to keep only the essentials in their closets, renting also provides the benefit of offering wide ranges of clothing to individuals.

Renting clothing also comes with the benefit of being more environmentally friendly as it has been said that every year in Australia more than 501 million kg of unwanted clothing ends up in landfills. Renting clothing therefore allows multiple people to wear the garment instead of each buying it individually. Renting also decreases the effects of fast fashion as individuals are shifting their money and mindset towards renting instead of purchasing a garment they will only wear twice. Therefore, it is apparent that to allow the fashion industry to be successful we must all work to stop disposable fashion.

Customers that are investing in organisations such as Rent the Runway have already discovered that another benefit of switching to renting their clothing is the various options they can choose from on any given day. When renting their clothing, individuals can view many different outfits to find one that inspires them, paying less than the retail price and then returning it once they are done.

It is time that you join the world of high fashion renting of quality garments so that you can reap the benefit and contribute to a better future for us all.