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Time to Get Over the Stigma of Renting

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Time to Get Over the Stigma of Renting
Who hasn’t bought a new outfit based on an emotional whim, only for the garment not to be exactly what was originally wanted, or the fit not quite right at the time, to then find its way to the back of the closet. That piece of clothing then sits in your wardrobe unlikely to ever be worn again the wastefulness is real!

We all need to be aware, if you do not already know that, the fashion industry is the 2nd largest polluter to the Oil and Gas Industry, when it comes to garments being dumped to landfill. Fast fashion together with constantly changing trends highlighted on social media platforms have been one of the main reasons for this unfortunate fact. Purchasing high quality and well produced garments is one of the answers to this problem, however this generally comes at quite a high, and at times unaffordable cost to the consumer.

So what is the solution to these dilemmas? A solution that has become very popular in most parts of the world, such as the United States, is renting high quality clothing. In the United States it has become a badge of honour to have VIP arrangements with quality fashion rental houses, where the consumer is always dressed in the best brands and in the latest styles. This consumer is considered by their peers, friends and colleagues to be savvy, sophisticated, informed and sustainable.

The benefits of renting garments are that the consumer is able to always keep up with the latest trends at a fraction of the cost as well as not worry about the servicing of their outfits, as dry-cleaning and repairs are taken care of. Should your clothing size change over time – no problems as you can rent different sized outfits that suit your situation throughout the year without the worry of looking at expensive outfits in your wardrobe that don’t fit any more resulting in you having to spend more money to suit your latest needs. And then what happens to all this clothing when the seasonal fashion trends change? Most likely the clothing will either hibernate in your wardrobe, never to see the light of day again, or be thrown away only to add to the world’s environmental issues.

In Australia, there remains a stigma to renting clothing as a result of the collective perception of what clothing rental hire has represented in the past. The relationship with suit hire for men may come to mind when thinking about renting garments. Times have changed significantly in this space. The introduction of Uber and AirBnB has changed perceptions to once given norms in the respective mediums of transport and short term accommodation respectively, and now fashion rental houses like Fashion Alta Moda are doing the same for clothing.

Fashion Alta Moda brings back the nostalgic service offering that we are all missing from retail outlets today through a luxury experience of a personalised styling service, as well as the access to desired international quality brands such as Valentino, Dolce e Gabbana, Delpozo, and Alexander McQueen to name a few, at only a fraction of the retail price. Fashion Alta Moda provides access to the inaccessible.

You never have to worry again about being seen at functions, events or at work in the same outfit, and quite the contrary you will be admired for your unique styles and for always dressing in high quality garments that will be the envy of all your friends and colleagues. And what’s better, and confidential to you, is that you will have achieved this at a fraction of the cost, ensuring that you have enough monies left over to enjoy all the other finer things in life.

If you want to be more sustainable, It’s time for people in Australia to fully embrace and accept this new medium in fashion and be seen in the same way.