CHANEL

Creative Director Virginie Viard, has been named the replacement of Karl Lagerfeld. While relatively unknow, she has worked alongside Karl for more then 30 years. The house of Chanel was established by the founder Coco Chanel in 1909. The brand today is still synonymous with luxury, based on the ideas of the founder Coco Chanel, but it now offers a modern bent to old traditions.