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Gucci

By Fashion Alta Moda

Creative director Alessandro Michele, joined the house in 2015. Gucci was founded in Italy in 1921. Alesandro has been very successful in turning the languishing brand into a kooky, idiosyncratic and impressively hot label. He champions women to be daring, curiously compelling and with a streak of mystery. 'Fashion is about creating emotion - it's not necessarily rational"