Safiyaa is a London-based fashion label founded in 2011 by designer Daniela Karnuts. The brand celebrates femininity with a focus on unapologetic confidence, creating striking silhouettes in luxurious fabrics. Safiyaa offers both ready-to-wear and demi-couture clothing, reflecting timeless, chic, and bespoke designs. Known for its exquisite craftsmanship and attention to detail, Safiyaa has garnered recognition and admiration from celebrities like Meghan Markle, Gigi Hadid, Kylie Jenner, and Holly Willoughby. The brand's founder, Daniela Karnuts, has a vision of making women feel their best through her creations, and Safiyaa continues to be a symbol of elegance and beauty in the world of fashion.