The F.A.M. Story
Translated as “Fashion High Fashion”, Fashion Alta Moda is a house of exclusive international luxury brands, made accessible to every Australian woman, through hire.
At our core, is the wanting to elevate the way we dress not just for special events, but every day. Offering a curation of highly curated designer pieces, that are inaccessible to Australian women due to low or no distribution outlets. F.A.M. is the first and only of its kind in Australia.
Founded by Tanya Perilli, Fashion Alta Moda was launched in 2019 to build a family of fellow fashionistas who live and breathe fashion but wish to wear it versus buy it. Tapping into the way we consume across all categories.
Tanya found that although fashion rental in Australia was growing fast and furiously, there was no one offering high fashion on luxury loan. Setting out to bring her inimitable eye to her expanding collection, F.A.M. has launched with a focus on formal wear, with a secondary “off duty” sister brand, due to launch in 2020.
High Fashion with a Higher Purpose
Fashion Alta Moda is your invitation to experience the exhilaration of high fashion while making a positive choice for the planet. Look great and do good, with no one-wear guilt!
At the heart of F.A.M.’s philosophy is the desire to reduce and transform the wastefulness of society’s ‘wear it once’ mentality by encouraging a circular economy that considers the entire lifecycle of these precious garments. By creating a viable alternative to the traditional linear economy (buy, wear, dispose) we respect the craftsmanship and resources of designer garment production, then we extend the garment’s life by making it available for purchase as it reaches the end of its service life.
Throughout our rental process we have made conscious choices to substitute traditional packaging, cleaning and consumables for ethical, sustainable and reusable alternatives wherever possible.
We are also proud supporters of Thread Together, Australia's most ethical response to fashion surplus, who divert unworn garments from landfill to those in need. Read more about their work here.