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BOOK APPOINTMENT TO THE STYLING SUITE Book Here - Styling appointment for the month of January 2024


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Aileen Marr

Conjuring up great fashion images is what Aileen Marr has been doing for the last 20 years. Aileen jumped started her fashion career by living in New York for 15 years, working for publications including US Glamour, US Vogue, Teen Vogue and Conde Nast Sports and Fitness. She has consulted and styled for brands including The Gap, J Crew, Apple, Nike, Saks 5th Ave.

She is currently the Fashion Director for Grazia Australia and Co-Founder of Tonic Magazine.

 How do you define your style?

I’d like to think my style as effortless but polished, relaxed but smart. Due to the nature of my work I’m on my feet for 10-12 hours a day, traveling and lifting - hardly glamorous eh.  So I always look out for functional clothes and accessories that still look stylish or can be dressed up or down depending on what I have planned for the day. Ironically I love to style with colour and print, but I tend to wear neutrals with the occasional pop of red by way of handbag or shoe. Classic gold jewellery. 

Who is your style icon?

Style Icon - Past: Loulou de la Falaise  

Present: Suzanne Koller

What is your signature style piece?

I love handbags and shoes. Not a lot, but always designer. It’s an easy way to update a classic look. Right now, it’s the Loewe Flaminco Clutch Cloche in dark rust that I have my eye on. 

Where do shop - in stores, or on-line? 

I tend to shop both on line and in store.  I love to try things on. Fortunately the perk of my job is I see collections ahead of time, so I can try samples on to see if it suits. 

How do you experiment with your style?

We all tend to have our go-to styles that we gravitate to as it’s easier to be safe than sorry. However, I like to play dress ups with other stylists or friends on occasion and have then pick out something I would never consider for myself, to get me or my friends out of their comfort zone.  Hiring a designer outfit is a great way to experiment with a new designer or style you would normally never consider. It also not a huge investment, just a great night. 

What is your favourite piece on the FAM site?

Chanel Woven Cream Jacket.

What is your favourite cocktail drink?

Margarita, salted. 



Loewe Striped Maxi Dress
Victoria Beckham Orange Straight Leg Wool Pants For Hire


Fam's Style File is a celebration of the taste-makers of Australian style. If you are feeling inspired to explore your personal style, designer rental is the perfect way to experiment with your look by trying new designers, cuts, colours and prints as often as you wish without committing to long-term ownership. For all your designer dress rental needs from event dressing, to cocktail parties, to dramatic black-tie gowns, Fashion Alta Moda has you covered.