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BOOK APPOINTMENT TO THE STYLING SUITE Book Here - Styling appointment for the month of January 2024


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Hoda Waterhouse has a Masters in Architecture, is a Mother of 3 and is part of Racing Royalty in Australia. Hoda is fondly nicknamed the "Persian Princess" in racing circles because of her beauty and Iranian heritage,

How do you define your style?

My style is simple and classic with a little theatrics! Sadly, I have never been a very trendy or fashionable dresser. I normally stick to pieces that I can re-wear over the years and are comfortable to be in, and then add something a little fun to it.  

Who is your style icon? 

    I don't really have a style icon, however, I love film costumes, and have always loved Grace Kelly in To Catch a Thief and High Society, and Elizabeth Taylor in Cleopatra and Visconti's The Leopard. Another all-time favorite is Priceless with Audrey Tatou. The fashion and locations are immaculate yet fun at the same time. I also have to mention Giovanna Battaglia, I really love her classical yet super fun approach to fashion.

    What is your signature style piece?

       I am forever living in either Chanel Ballet flats, or Superga sneakers. 

      Where do shop - in stores, or on-line? 

        I love to shop in boutiques and physically try things on! However, with 3 young children it has become increasingly difficult (impossible) to do so. I often buy shoes online, however when it comes to clothes, I really love to try things on.

        How do you experiment with your style? 

          The best way to experiment with style without burning a hole in your wallet (or having sleepless nights of regret!) is renting. It's such a fantastic way to see new styles and try things you wouldn't normally wear or buy.

          What is your Favourite piece on the FAM site?

            I love the Yellow Carolina Herrera Gown

            Fam's Style File is a celebration of the taste-makers of Australian style. If you are feeling inspired to explore your personal style, designer rental is the perfect way to experiment with your look by trying new designers, cuts, colours and prints as often as you wish without committing to long-term ownership. For all your designer dress rental needs from event dressing, to cocktail parties, to dramatic black-tie gowns, Fashion Alta Moda has you covered.